Law, accounting and consulting — where trust is the conversion
Nobody chooses a lawyer from an ad. They shortlist from search, then read everything they can find before they call. The job is to be findable and then to be reassuring.
What is different here
Long consideration windows, high value per client, and a buyer who reads before contacting. That combination rewards depth over volume — one genuinely useful page beats twenty thin ones.
Reviews carry more weight than in almost any other category, and so does the individual practitioner. People hire a person, not a firm.
What we build
Practice-area pages with real depth, not 400-word summaries
Individual practitioner pages, which most firms skip and which convert hardest
A review programme tied to matter completion
Local visibility for the terms that actually carry intent
A note on regulation
Most professions have advertising rules — claims about outcomes, comparative statements, testimonials. We write to them and will push back on copy that crosses a line. The downside sits with your licence, not our invoice.
Before you ask Send us a URL. You'll get back the technical issues, your AI-search readiness score, what competitors are doing that you aren't, and what we'd fix in the first ninety days.
Start with the audit. It's free and it's specific.