[eos_page_hero heading=”Trades and home services, where the map pack is the whole game” lede=”For most home service businesses, three map pack positions represent the majority of available demand. Everything else is secondary.”]
The priority order
For a plumber, electrician, HVAC or cleaning business, map pack position beats almost everything else. So the listing comes first: categories, service areas, reviews, photos, and a profile built not to get suspended.
Service area businesses have specific rules
No storefront means the address must be hidden and the service area defined accurately. Overstating the radius is a flag, and it is one of the more common reasons a trades listing goes under review.
Where paid fits
Local Service Ads sit above everything and charge per lead rather than per click, which suits this category well. We run those alongside Google Search, and we track calls — because in home services almost every lead is a phone call.
Reviews as infrastructure
Volume, recency and response rate all move map pack position. We build a request system that runs off job completion rather than someone remembering to ask.
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