The listing that brings you customers, and what to do when it disappears

For a local business the Business Profile is often worth more than the website. It is also the asset that can vanish overnight with no warning and no stated reason.

The short answer

Most suspensions come from four things: the address type, the category, a keyword-stuffed business name, or a risky bulk edit. We diagnose which one hit you, fix the underlying cause, then file the appeal properly.

What is included

01

Full profile optimisation and category strategy

02

Video verification, including repeat failures

03

Suspension diagnosis and reinstatement appeals

04

Multi-location and bulk management

05

Review generation and response systems

190+ Listings recovered
9 days Median turnaround

We identify the specific guideline that triggered it, fix the underlying cause, then file the appeal with the evidence Google actually wants.

Optimisation

Categories, services, attributes, hours, products, photos, and a review system that generates them without breaking Google’s rules on incentives. The category choice alone moves map pack position more than most on-page work.

Verification

Video verification fails repeatedly for a predictable reason: what the video does not show. Signage, interior, equipment and proof of access all need to be captured in one unbroken take. We script it before you film it.

When it goes wrong

Google rarely tells you why a profile was suspended. Filing an appeal without knowing usually burns it, and a rejected appeal makes the second one harder. So the work is diagnosis first.

The four causes we see

  • Address type. A rented mailing address you do not operate from is not eligible for a profile at all. A coworking desk only qualifies with permanent signage, your own staff on site during posted hours, and customers actually received there.
  • Business name. Keywords in the name is the single most reported violation, and a competitor can report it in two clicks.
  • Category. Some categories draw extra review by default and are reinstated more slowly.
  • Edits. Address changes push a listing back into review. Bulk edits across several listings in a short window look like manipulation even when each edit was legitimate.

How the first 90 days go

How the first 90 days go


Free tool

Is your Google listing about to disappear?

Answer the questions and your risk profile appears here.

Before you ask

Google Business Profile questions


Start with the audit. It's free and it's specific.

Send us a URL. You'll get back the technical issues, your AI-search readiness score, what competitors are doing that you aren't, and what we'd fix in the first ninety days.

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